Home staging is a crucial step in preparing any home for presentation. It doesn’t matter how valuable your property is, without the right presentation it can be a challenge to sell. There are a lot of tips available for home staging and how to go about it, but all of them should touch on 3 essential goals: curb appeal, ambiance, and lifestyle.
Create Love at First Sight
Curb appeal is key to presenting a quality home presentation. It’s the first impression a potential buyer has of your real estate, so you should aim to ensure it’s warm and welcoming. You can achieve that with a well-manicured lawn and a front doorway that is designed to make a potential buyer feel good about “coming home.”
You don’t have to break the bank to do this. Often the difference is in the details. Everything from porch lights and welcome mats to mounting elegant house numbers that complement your home’s style can be transformational. Many of these details you can buy and install yourself on a relatively cheap budget.
Depending on your budget, you can hire a landscaper to spruce up your property or do it yourself if you have a green thumb. It can be as simple as giving your door a fresh coat of paint, adding a few flowers for accent, and giving your driveway a good pressure wash.
Entice the Senses
Remember the 5 senses you learned in elementary school? Sight, sound, touch, smell, and taste are all influential when selling a home to prospect buyers. Pay attention to the ambiance you create. Make it alluring by tapping into the subtle senses that make a room come alive.
Start with sight. Aim for flattering lighting that brightens up the room, and arrange your furniture so that it feels spacious. Downplay the details that give your room too much personality. After all, you want the people touring your home to be able to picture themselves living in it. It’s hard to imagine your own style in a home that reflects someone else’s, so stick with neutral colors and monochromatic furniture.
What about smell? A bad smell can certainly deter potential buyers from your home. You’ll want to eliminate any foul odors before putting your house on the market. However, we encourage you to go the extra mile.
Create an inviting aroma with scented candles, diffusers, or freshly baked cookies. Keep it subtle, as you don’t want to overpower the senses. The focus is the home, not the scent, but a clean or inviting smell can be that background detail that gives a buyer a more intimate connection with your home.
Next, we have touch. Touch stimulates a connection, whether its with people, places, or things. Adding texture through blankets, towels, rugs, tapestries, or other objects can even subconsciously draw the hand, and with it a sense of connection that can help seal the deal.
Sound can be subtle as well. Hanging wind chimes on your back porch or adding a small zen fountain that offers the calming sound of trickling water can put your buyers at ease.
If you really want to impress (especially at an open house), tap into taste with the offer of fresh cookies or candy.
Remember what we said about details being transformative. Homebuyers may like how a home looks, but they make offers on what makes them feel at home.
Sell the Lifestyle
Lastly, think beyond the home. Sell the location, as well! People look for homes that appeal to their lifestyle, so make sure you highlight some of the best features of the area. This includes the quality of the local schools, shopping, entertainment, and commute. Know your buyer and what matters to them, and sell them on the aspects of the area that is relatable to them.
If your home has outdoor areas such as a large backyard, lanais, patios, or dock areas, make sure you play up the potential memories they can offer. Add a grill and some outdoor furniture that set the scene for weekend barbeques. Include a tire swing on that large oak outside or park the boat by the dock so that they can envision themselves fishing in their free time.
Houses impress, but impressions last.
Let Select Real Estate Help You with Your Next Sale
Ready to sell your home? Don’t tackle the task alone. Let Select Real Estate help you get the most out of your property by helping you stage, price, and sell it. We serve both commercial and residential clients in Lee and Collier counties. Simply give our office a call at 239-277-1515.